As night fell, the Qingdao Olympic Sailing Center became the dazzling focal point. However, on the evening of June 30, the crowd’s attention transcended the colorful lights, converging on the glorious moment of HOWO.
That night, the HOWO brand celebrated its 20th anniversary and grandly launched the new HOWO-TS7. This event not only attracted the attention of industry elites and media but also captivated numerous tourists. They were either mesmerized by the creative body paint or eager to personally experience the extraordinary charm of this heavy-duty truck, instantly becoming loyal fans of HOWO.
The debut of HOWO-TS7 is not only a tribute to HOWO’s glorious journey but also the prologue to a new chapter. The enthusiastic on-site purchases resulted in 1,276 orders, marking the market’s best feedback on HOWO’s consistent quality and innovation over twenty years. This trust stems from time-honored reliability and the accumulation of each technological breakthrough.
Reflecting on the past, from leading the trend of wide-body cabs with HOWO 7, pioneering AMT with HOWO A7, to being a frontrunner with air suspension and integrated power chains in HOWO T7H and TH7, HOWO has driven every leap in the Chinese commercial vehicle industry with relentless pursuit. Today, with sales surpassing 2 million units and footprints in 110 countries and regions worldwide, HOWO’s name has become a recognized legend in the industry.
HOWO-TS7 is the continuation and transcendence of this legend. After three years of meticulous development, an investment of 700 million yuan, 218 technological upgrades, and over 520 digital simulations, HOWO-TS7 has undergone more than 400 stringent tests. Centered on five innovative research and development concepts, HOWO-TS7 epitomizes “meticulous craftsmanship and technological leadership.”
Notably, HOWO-TS7 prioritizes maximizing user value. Through comprehensive TCO research, it achieves the perfect combination of fuel efficiency, high efficiency, and high reliability. Equipped with the exclusive Sinotruk Infinite S power, the ninth-generation integrated S-AMT16 transmission, and a high-efficiency drive axle, its WP15NG-4.0 engine leads the industry with a powerful output of 630 horsepower. Additionally, features like high-position auxiliary high beam technology, cab design optimized for space and visibility, and an ultra-quiet environment all demonstrate HOWO’s deep understanding and utmost care for user needs.
Looking to the future, HOWO will continue to deepen technological innovation and product upgrades, introducing a “home-style cab,” a highly safe and reliable driving protection system, and a series of innovative measures to provide users with more comfortable, safe, and efficient transportation solutions. On the journey from 2 million to 3 million units, HOWO is interpreting the profound meaning of “a friend of time, and even more, a friend of users” with concrete actions, writing a brilliant chapter in the history of Chinese commercial vehicles.
